Congratulations to Subhash Pinnapola and the Ad team for winning the first Cannes Lion for Sri Lanka !!

 

Subhash and the team at Leo Burnett Advertising came up with this idea of giving the newspaper Mawbima a practical twist.

On Independence day 4 February the newspaper had the national flag on both sides of the page and there were simple instructions on how to cut, roll the paper up and wave the flag. A great idea but also something that takes you back to the times when people used to cut out stuff from papers and created crafts, crosswords, lyrics and articles of interest were called ‘paper cuttings’

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Well done for winning the Lion, Leo Burnett !!